E-Commerce Paid Marketing is a method to increase the visibility of the product by creating several ads on the platform that generally display on the search result. We can say Paid Marketing is promoting method where we have to pay money to display our products. It’s a way to increase visibility with paid campaigns. In simple words, we can say it is like Google Paid Marketing. Both work with similar strategies. Let us take a look at these strategies.

Different Campaigns For E-Commerce Paid Marketing

1. Sponsored Product Ads
Sponsored Products are keyword- or product-targeting ads that promote your different products and displayed in search results pages whenever a user searches for it.

2. Sponsored Brand Ads
Sponsored Brands are ads also keyword targeting ads with your brand logo, and a custom headline, and up to three of your products.

3. Display Ads
Display ads are those ads that are used to attract the user’s attention towards the displayed product. It can be displayed anywhere on the Amazon product page.

4. Pay Per Click
PPC refers to Pay Per Click, In these types of campaigns advertisers pay some fees for each time whenever their ads are clicked.

5. Pay Per Conversion
These ads are available for the eBay seller. In these types of ads, advertisers pay some fees for each time whenever he gets a conversion.